As you might imagine, there is always a backstory to final design and key activities along the way -  generative research, user journeys and core personas, concept design and evaluation. 

 

I love to talk about UX/CX research and insights and am happy to share past experiences, challenges and successes. It's fundamental to my work and what I enjoy most about the design process.

 

As one of my favorite colleagues once said, "If we're not observing and listening, we're not learning."