The journey to both research insights and final design can vary significantly by initiative, but the process pillars are the same. Whether in early discovery or or final implementation, I enjoy all the moving parts of research. 

My expertise spans the critical processes that bridge the gap between "What do we need to know?" and "Here's what our users/customers/audiences are telling us...":

• Discovery & Understanding​

• Validation & Testing​

• Measurement & Evaluation

• Synthesis & Translation

• Advocacy & Socialization

• Strategic Guidance

• De-risking Decisions
   

When it comes to the most meaningful research, it's like one of my favorite colleages says, "If we're not asking, observing, and listening, we're not learning."​​