Whether engaging in tactical design evaluation or more strategic consumer or market research, I strive to holistically understand the problem space, audience, and Jobs to Be Done.

​

Revealing an elusive insight nugget or validating a hyposthesis through research is both satisfying and impactful.​ While there is no one-size-fits-all approach to research and insights, the best research happens through asking the right questions and adapting the right method, or combination of methods, at the right time to maximize impact.  

 

My mixed-method competencies include the following:

​

Qualitative | Formative | Generative | Discovery

• In-depth Interviews (IDI's) / user interviews

• Diary studies 

• Customer journeys and story mapping

• Persona development 

• Focus groups

• Ethnographic studies
   

Quantitative | Summative 

• Surveys 

• User testing and usability testing (remote and in-person)

• Concept design testing

• A/B testing

• Heatmaps

• Tree testing and card sorting

• Attitudinal measurement: Likert scale, CSAT, MaxDiff analysis

• Web/product analytics
   

Activities ​​​

• Crafting comprehensive research plans, study protocols, disussion guides and stimuli

• Survey programming  

• Moderating, interviewing, and facilitating  

• Overseeing participant/audience/panel recruit criteria, complience 

• Data analysis and KPI tracking 

• Insights and findings reporting and socialization  

• Maintaining enterprise-wide research repositories

​

Research and Design Tools

• UserTesting/UserZoom, Discuss (user testing, interviews/IDI's, focus groups)

• Qualtrics, Survey Monkey, Optimal Workshop (surveys, tree testing, card sorts)

• Adobe Analytics, Google Analytics, Medallia, Power BI, Decibel, Domo, Hotjar (web analytics, dashboards, and heat mapping)

• Figma, Mural, Miro, Adobe XD, InVision, UX Pin (collaborative design and protyping)

• Dovetail, Excel, Airtable, Sharepoint (research synthesis, repository)

• JIRA, Confluence, Slack,Teams (enterprise collaboration and communication)