Whether engaging in tactical design evaluation or more strategic UX research, I strive to holistically understand the problem space and users' mental models and journeys.

 

Will an unmet need be discovered in user interviews or through surveys? Can we bridge a gap in the jobs to be done to help users better accomplish their goals?

 

Revealing that elusive insight nugget or validating a hyposthesis through research is both satisfying and impactful.

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While there is no one-size-fits-all approach to user research and insights, it's essential to apply the right method at the right time in the product lifecycle. My competencies include the following methods, activities and tools:

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Qualitative/Formative/Generative Methods 

• User interviews

• Ethnographic studies

• Customer journey and story mapping

• Persona development 
   

Quantitative/Summative Methods

• Usability testing - lab and remote (may have qualitative aspects also)

• Surveys

• A/B testing

• Concept design testing

• Card Sorts​

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Activities ​​​

• Crafting studies, guides, surveys 

• Moderating, facilitating and interviewing 

• Planning and participant recruiting 

• Data analysis and KPI tracking 

• Capturing and reporting findings and insights 

• Managing enterprise-wide research repositories

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Research and Design Tools

• UserZoom, usertesting (unmoderated and moderated testing)

• Qualtrics, Optimal Sort, Medallia, Survey Monkey (surveys and card sorts)

• Adobe Analytics, Google Analytics, Domo, Decibel, Hotjar (site analytics, dashboards, heat mapping)

• InVision, Axure, Sketch (prototyping)

• Figma, Mural, Miro, UX Pin (collaborative design and protyping)

• Zoom, Google Meet, WebEx, Logmein, Morae (virtual screen sharing and meetings) 

• Calendly (scheduling)

• Confluence, JIRA, Teams (enterprise collaboration and communication)